Smart Reality - Innovation Network for Smart Applications and Media

The market for mobile media services will expand significantly in the next years. The explosion in the usage of smartphones and the growth of the application store model to sell individual services to smartphone users opens a new and attractive market for developers of simple, useful applications. New revenue streams can be created by in-application one-click purchasing. Aggregation of a camera on Internet-connected smartphones leads to the possibility of having a live video stream of the user's reality augmented by content and services from the Web. Location-based services and augmented reality are seen as potential killer applications of the mobile Internet because users are enabled to access additional information related to where they are, what they are seeing, or what they are doing, as well as instantly purchase related services and content.

For example, instead of just seeing a street poster for a club night and passing by, this new paradigm opens up instant access via the Internet-enabled smartphone to the club‘s location, purchasing an entrance ticket or listening to/buying the DJ mixes. A new co-operation net-work – the Innovation Network for Smart Applications and Media - will bring key Austrian R&D; and innovative SMEs together to make real this new paradigm for smart mobile and media applications which we call Smart Reality, and be the first to benefit commercially from it.